Imagine being able to offer your customers more than just a product—what if you could offer them a relationship that grows over time? Beyond its practical purpose in meeting regulations, the Digital Product Passport (DPP) is your key to forging deeper connections with your customers, turning a one-time purchase into a lasting relationship and circular opportunities. It’s a new way for businesses to build trust and loyalty, while also driving growth through added-value services.

With increasing global regulations, including European Union directives focused on transparency and sustainability, the demand for Digital Passports is on the rise. The adoption of Digital Product Passports (DPP) in various industries, including fashion and electronics, has set a benchmark for traceability and sustainability, and the oil and gas sector is poised to follow suit.

Each year, the world generates over 53.6 million metric tons of electronic waste, and by 2030, that number is expected to surge to 74 million metric tons. Despite the growth, only 17.4% of e-waste is formally collected and recycled, highlighting an urgent need for better management and transparency in the electronics and appliances sector.

What if every car was tokenized?

Brands are eager to tokenize their products due to the numerous advantages offered by the Web3 ecosystem. However, this enthusiasm is tempered by significant privacy concerns.

Does that ring a bell?

Now that you've decided to implement digital product passports (DPPs), it's crucial to select the right infrastructure to support them. Many brand executives frequently come to us with similar questions: Why should we use blockchain technology, and what are the strategic edges against traditional centralized databases?

At Arianee, we developed well-documented and user-friendly APIs to facilitate seamless integration with service providers, allowing developers to easily build on the Arianee Protocol.

The journey of a product shouldn’t end at the point of purchase. Instead, it should extend into a dynamic cycle of interactions between brands, customers, marketplaces, and service providers. Tokenized digital product passports, powered by blockchain networks, are rethinking this journey, offering after-purchase services that enhance customer loyalty and adding new revenue streams for the brand.