What if every car was tokenized?

Brands are eager to tokenize their products due to the numerous advantages offered by the Web3 ecosystem. However, this enthusiasm is tempered by significant privacy concerns.

Does that ring a bell?

Now that you've decided to implement digital product passports (DPPs), it's crucial to select the right infrastructure to support them. Many brand executives frequently come to us with similar questions: Why should we use blockchain technology, and what are the strategic edges against traditional centralized databases?

At Arianee, we developed well-documented and user-friendly APIs to facilitate seamless integration with service providers, allowing developers to easily build on the Arianee Protocol.

The journey of a product shouldn’t end at the point of purchase. Instead, it should extend into a dynamic cycle of interactions between brands, customers, marketplaces, and service providers. Tokenized digital product passports, powered by blockchain networks, are rethinking this journey, offering after-purchase services that enhance customer loyalty and adding new revenue streams for the brand.

There is today a perfect alignment between brands’ interest to invest in a circular model of their products - leading to stronger relationships with existing customers and connecting to new ones - and the value brought by web3 infrastructure - interoperability, auditability and immutability to name a few. Here is why and how brands are enhancing the circularity of their products and bringing web3 to millions - not because they care about web3, just because it works.

At Arianee, we harness the power of public blockchain technology to bring transparency, trust, and user empowerment into the way brands manage product lifecycle and interact with their customers. Our path has been marked by a series of decisions regarding the choice of blockchains. This article takes a closer look at the networks that have underpinned our solution to date.

Following the NFT fever of 2022, the focus for 2023 shifted towards tooling for builders and enterprise customers. Allow me to pick for you four noteworthy features we shipped this year that are excellent examples of our dedication to our mission. 🌔