I read a great piece in The New Yorker recently on the trend of DIY private clubs and I couldn't help but turn my mind to Lens when reading it....

One of the most exciting breakthroughs in online content has been the rise of User-Generated Content ‘UGC’. What might be referred to as UGC 2.0, or ‘User Generated Collects’, is the next phase in its evolution. UGC 2.0 is not only a new format but will change the face of the Internet for all of us, creating new and enriching ways of interacting online for users and content creators alike.