During the web2 phase, the term “creator economy” was coined because of the businesses built by social media content creators, bloggers, and anything that fit under influencer. I wanted to explore the potential dynamics that could emerge from web3 in the creator economy and whether this movement is going to drive the next 100M users onto web3. To begin analysis, we should look back on how a few creators earned money on web2 over the last 15 years:

My opinions are shaped around the mission that web3 needs to have a greater user-acceptance.

Rainbow and ENS pairing up is a big deal.