An off-beat prediction for social media in 2024:

Facebook will become moderately cool again.

If you haven’t been on Facebook in 1-5 years, log in and note what appears on your News Feed:

Friends, family and random acquaintances sharing real updates - graduations, marriages, births, new homes… all with no filters, little editing, and absolutely no engagement bait.

It’s genuinely life-affirming.

I might even create a post myself.

But it's not just personal moments making a comeback. Marketers are excited too.

Facebook’s Marketing Edge in 2024

Reels: Facebook Reels are an untapped goldmine for organic reach.

Groups: Facebook Groups remain the de-facto way to find or build a community relevant to your business, comprised of real human beings (rather than the chronically online users of Twitter, Discord, or the occasionally hostile users of Nextdoor).

What do you think?

Photo by Juliana Malta on Unsplash