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Fraser Bell / The NFT Diary

Fraser Bell / The NFT Diary

Head of Operations at social NFT startup, Melon Passionate about the creatory economy, ecommerce, brands and web 3.
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Should you use the word NFT in your marketing?

October 24th, 2022
Should You Use the Word ‘NFT’ in Your Marketing?
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Web3 strategists should learn from social media.

September 29th, 2022
One of the simplest yet most pertinent thoughts shared by a speaker at the recent Zebu Live conference in London was the suggestion that brands and content creators approach web3 as they do social media.
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Apple + NFTs?

September 20th, 2022
While the Apple Event of September 7th may not have included any announcements relating to web3, what might Apple’s strategy for the space look like?
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Ticketmaster secretly created 5 million NFTs.

September 9th, 2022
Ticketmaster secretly created 5 million NFTs.
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Are NFTs Dead?

July 26th, 2022
It’s the question I’ve been asked most frequently over the last 2 months…so what’s the answer?
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Fraser Bell / The NFT Diary
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How are brands launching NFTs today?

February 15th, 2022
So you’ve heard of NFTs. And you may also know that artists, influencers and brands are getting involved. Perhaps you’re even considering launching one for your own business or personal brand. So what strategies are being used to launch a successful NFT drop?
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Why brands and retailers should use NFTs to reward customers for their loyalty

January 31st, 2022
NFTs or non-fungible tokens took the world by storm in 2021, with recent reports putting the value of the market at over $40 billion. In December, Nike made waves by acquiring RTFKT, a digital fashion and NFT studio, for an estimated $100 million.
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