An off-beat prediction for social media in 2024:

I spend plenty of my spare time and almost all of my spare energy attending crypto/web3 events in London (and, come to think of it, wherever else I find myself).

Since 2021, I've seen firsthand the challenges of marketing web3 projects to non-technical customers. However, I've also seen some effective strategies that can help to bridge this gap.

After 6 startups, 12 months, and several thousand hours of marketing, business development, community management and all round grind, I was going to write a list of learnings and observations from 2022 in web3. However, I got distracted and decided to enjoy a few days off over Christmas.

Over the last 3 months, I’ve been working with MintStars to drive awareness of a groundbreaking new web3-enabled platform for content creators.

Should You Use the Word ‘NFT’ in Your Marketing?

One of the simplest yet most pertinent thoughts shared by a speaker at the recent Zebu Live conference in London was the suggestion that brands and content creators approach web3 as they do social media.

While the Apple Event of September 7th may not have included any announcements relating to web3, what might Apple’s strategy for the space look like?

Ticketmaster secretly created 5 million NFTs.