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Fraser Bell / OHO Labs

Fraser Bell / OHO Labs

CMO at mintstars.com Worked for 6 web3 startups in 2021/22 Passionate about the creator economy, ecommerce, brands and web3
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Marketing web3 products in 2023

January 18th, 2023
Since 2021, I've seen firsthand the challenges of marketing web3 projects to non-technical customers. However, I've also seen some effective strategies that can help to bridge this gap.
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Fraser Bell / OHO Labs
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Random observations from 2022 in web3

January 5th, 2023
After 6 startups, 12 months, and several thousand hours of marketing, business development, community management and all round grind, I was going to write a list of learnings and observations from 2022 in web3. However, I got distracted and decided to enjoy a few days off over Christmas.
Publisher Avatar Fraser Bell / OHO Labs
Fraser Bell / OHO Labs
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Why I joined MintStars.

December 14th, 2022
Over the last 3 months, I’ve been working with MintStars to drive awareness of a groundbreaking new web3-enabled platform for content creators.
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Fraser Bell / OHO Labs
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Should you use the word NFT in your marketing?

October 24th, 2022
Should You Use the Word ‘NFT’ in Your Marketing?
Publisher Avatar Fraser Bell / OHO Labs
Fraser Bell / OHO Labs
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Web3 strategists should learn from social media.

September 29th, 2022
One of the simplest yet most pertinent thoughts shared by a speaker at the recent Zebu Live conference in London was the suggestion that brands and content creators approach web3 as they do social media.
Publisher Avatar Fraser Bell / OHO Labs
Fraser Bell / OHO Labs
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Apple + NFTs?

September 20th, 2022
While the Apple Event of September 7th may not have included any announcements relating to web3, what might Apple’s strategy for the space look like?
Publisher Avatar Fraser Bell / OHO Labs
Fraser Bell / OHO Labs
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Ticketmaster secretly created 5 million NFTs.

September 9th, 2022
Ticketmaster secretly created 5 million NFTs.
Publisher Avatar Fraser Bell / OHO Labs
Fraser Bell / OHO Labs
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Are NFTs Dead?

July 26th, 2022
It’s the question I’ve been asked most frequently over the last 2 months…so what’s the answer?
Publisher Avatar Fraser Bell / OHO Labs
Fraser Bell / OHO Labs
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How are brands launching NFTs today?

February 15th, 2022
So you’ve heard of NFTs. And you may also know that artists, influencers and brands are getting involved. Perhaps you’re even considering launching one for your own business or personal brand. So what strategies are being used to launch a successful NFT drop?
Publisher Avatar Fraser Bell / OHO Labs
Fraser Bell / OHO Labs
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