As a result of several long-term changes and trends, today’s teams are far more diverse, dispersed, digital, and dynamic than those of the past — with frequent changes in membership as well. Whether we talk of the COVID-19 pandemic, social distancing safety protocols in workplaces, the adoption of teleconferencing and collaboration tools for doing business, or the virtualization of the workplace, all of these factors pose different challenges — as well as new opportunities — for teams and businesses working in today’s fast-paced and globalized marketplace.

Freeda was launched in June of 2020 with a simple yet noteworthy objective: to make cross-border payments instant, cost-effective, and convenient for users of all types and backgrounds all around the world. Since then, a lot has happened. The COVID-19 pandemic struck, forever recalibrating the way we think of everything from in-office work to supply chain design and resilience; Bitcoin hit a new all-time-high; the US held a monumental election; macroeconomic turmoil, uncertainty, and inflation slowly yet steadily increased; the institutional adoption of crypto progressed at a significant pace; El Salvador formally adopted Bitcoin as a means of payment; the Russian invasion of Ukraine was initiated; “crypto winter” started; and the list goes on.