As the former PM for consumer trading at Coinbase and a long time points maximizer, I've spent hundreds of hours thinking about incentives. This is a short post introducing a heuristic framework to help us graduate toward more potent and durable incentive systems that will be helpful for consumer adoption.

For nearly a decade, I led product at Google for some of its most advanced marketing and measurement products. This included measurement of over $100B in revenue, growing products from nothing to millions of users, and leading an Ads-wide transformation from 3rd party to 1st party data, which I began advocating for shortly after joining in 2013. Now, another data transformation looms, but few see it coming.

In a world where data was craved and sought, Third parties hawked and traded, a wild free-for-all bought. A trove of details, cookies exchanged, And we, the users, felt our privacy estranged.

I’m a teapot