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Be seen, not sold. Privacy-centric marketing that puts user needs first
April 14th, 2023
For nearly a decade, I led product at Google for some of its most advanced marketing and measurement products. This included measurement of over $100B in revenue, growing products from nothing to millions of users, and leading an Ads-wide transformation from 3rd party to 1st party data, which I began advocating for shortly after joining in 2013. Now, another data transformation looms, but few see it coming.
Ode to Zero Knowledge Data
April 11th, 2023
In a world where data was craved and sought,
Third parties hawked and traded, a wild free-for-all bought.
A trove of details, cookies exchanged,
And we, the users, felt our privacy estranged.
Breaking the ice
March 23rd, 2023
I’m a teapot