Subscribe to Jonathan
Receive new entries directly to your inbox.
Build an Army with a Web3-Powered Loyalty Program
December 28th, 2022
The first major brand to build and scale a web3-powered loyalty program will enjoy a strong merchant network and cheap, effective customer targeting.
The Magic of Interop Hacking
September 25th, 2022
Interoperability offers marketers a sweeping new suite of tools for rapidly acquiring new audiences and undercutting their competitors' hard work.
Taking W2W Mainstream
August 19th, 2022
The key to building wallet-to-wallet (W2W) communication isn't more messaging apps — it's bringing W2W to apps and platforms that we already use.
Browsing the Web3
August 2nd, 2022
Connecting crypto wallets for everything is dangerous and annoying. What if there was another way, a more convenient and secure path to surfing in web3?
3commerce: A New Paradigm
April 25th, 2022
Commerce is experiencing a new evolution, thanks to web3. It’s enough of a paradigmatic shift that it deserves a new moniker, just as e-commerce developed in the late 1990s and came to dominate the last few years.