The first major brand to build and scale a web3-powered loyalty program will enjoy a strong merchant network and cheap, effective customer targeting.

Interoperability offers marketers a sweeping new suite of tools for rapidly acquiring new audiences and undercutting their competitors' hard work.

The key to building wallet-to-wallet (W2W) communication isn't more messaging apps — it's bringing W2W to apps and platforms that we already use.

Connecting crypto wallets for everything is dangerous and annoying. What if there was another way, a more convenient and secure path to surfing in web3?

Commerce is experiencing a new evolution, thanks to web3. It’s enough of a paradigmatic shift that it deserves a new moniker, just as e-commerce developed in the late 1990s and came to dominate the last few years.