By now, I hope everyone got the memo that we have entered a new phase of the creator economy - community governance is accelerating, and it poses a threat to the marketing paradigms of the 2010s, not in some distant future, but immediately. Another part of the message that should be coming through loud and clear is that we can only sustain this community first model through precise attention to ethics, integrity and accountability. (Many web3 organizations still don’t wan’t to sacrifice profit, despite the focus in rhetoric on building a more equitable ecosystem than web2. I wonder if they will start to catch up when manufactured brand drops don’t yield the same long term value that organic artist communities do?)

It was pre-pandemic 2019, and I was the communications director at the Method Meditation based in Palm Beach Gardens, working remotely from Asheville guiding the cystic fibrosis community to immunity strength through Vedic meditation.