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John Duffield

John Duffield

Web3 & innovation strategy. Helping people make sense of it & brands do things with it 🚀
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The metaverse can cure Zoom fatigue.

October 4th, 2022
Does a largely distributed workforce really thrive? How do they maintain culture & connectedness? Consider always-on company presence: a Metaverse office
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John Duffield
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Stop everything. Here’s how brands must be Gen-alpha ready.

September 2nd, 2022
Gen-alpha is coming - the metaverse generation. The largest demographic the world has ever seen. You know what they want? Experiences. They don't want web sites, they want web spaces.
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#5 What’s good in NFT/Metaverse

July 29th, 2022
Issue 5 we've got: VR prices go up, lawsuits as NFTs, Disney & web3, Chipotle promo launches 'Buy the Dip', get into the web3 mind of a top CMO, my podcast appearance, my tips & insights and research I'm following.
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Web3 / Metaverse quick hits #4

July 15th, 2022
A selection of metaverse & NFT happenings across brands & platforms, my NFT Sniff Test, my thoughts on innovation & research on what the courts say.
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#3 What’s good in NFT/Metaverse

July 6th, 2022
This week: Aussie Cannes Lion winner, Qatar Airways metaverse, NFT IP rights & downloadable files, NBA goes metaverse, tips from me & some research.
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Web3/Metaverse quick hits #2

June 29th, 2022
#2: What’s good in Metaverse. Including: Nasdaq, Lowes, Time, Notorious B.I.G, a few tips and some research I'm following.
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What’s good in NFTs.

June 21st, 2022
Weekly hit on what's caught my attention across web3 / NFT / metaverse / innovation. Simple updates and tips for brands.
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