The Internet achieved mass adoption thanks to the rise of online social networks. Before them, people could only read information online (few creators, lots of readers). Since their rise, it has become effortless for everyone to publish content (lots of creators, lots of readers). This early 00's paradigm shift attracted the world to the Internet, and as of April 2022, we are now 5 billion Internet users and 4.65 billion active social media users (1).