Architects design buildings, but it is fair to talk about (and expect) their participation in shaping housing-and-ageing outside of architecture. After all, these are professionals who have never self-excluded from graphic design, branding, copywriting, sculpture, social science, economics and philosophy. Architects also engage in shaping housing-and-ageing beyond design in the same way that every person does – by talking about hopes, fears, differences, assumptions, beliefs. Further, their direct role in developing housing outcomes and narratives is an inescapable participation in reproducing the social and economic norms of society and the communally-created imaginaries of what a ‘good’ life and ‘good’ old age is.