The fonts you include in your designs can dramatically shape how they impact your audience and what emotions they evoke. Typography also drives a handful of other cognitive processes that often get overlooked — but we can remedy that. If selecting the right typeface has ever felt overwhelming or slightly daunting to you, perhaps reflecting upon font psychology can offer some clarity. The following science-backed ideas will hopefully inspire some typography decisions that will best suit your project and goals.

I’m a cognitive neuroscientist in the department of Cognitive Sciences at UC Irvine. I would like to tell you a personal story that illustrates both the central theme of my research, which is to understand the importance of sleep, and one of the critical health problems that we face in our culture today, namely that medical science is in “sleep denial”.

If you will excuse a mixed metaphor, cows are being used as scapegoats, to downplay and detract from the main driver of the climate crisis — fossil fuels. The claim is that cows burp methane gas and contribute to our climate crisis. This is a deception, because it leaves out important parts of the equation.

Let me tell you a little bit about dating apps in 2022.

How can you manage your kids’ screen time in a way that’s good for them — but still gives you the time and focus you need for your own work and sanity?

Someone once told me that the hardest transition a team or organization of any kind goes through is the growth from around 30 people to 60 people.

I am a professional illustrator and storyboard artist since 10 years. I work mainly for advertising, and a little bit for cinema. When I started to read all those articles about Dall-E and Midjourney, saying that AI will steal my job as an illustrator, I was very scared. Then I became more skeptical when I understood how it worked. So I registered on their waiting list, and I finally got the opportunity to try it this morning, to see if I could recreate something similar to what I do for a living, on it.

Beyond the current news cycle about whether AIs are sentient is a more practical and immediately consequential conversation about AI value alignment: whether and how AIs can be imbued with human values. Today, this turns on the even more fundamental question of whether the newest generation of language models can or can’t understand concepts — and on what it means to understand.¹

In 2021, crypto investors lost more than $14 Billion to crypto criminals and fraudsters. In the first quarter of 2022, more than $1.23 Billion was lost to crypto crime and fraud. Further, during these periods, a number of massively popular coins had their value shrink to or near zero. Two cases in point are the rug-pulled “Squid Game” meme coin and the algorithmically flawed Terra Luna.