Customer data in Web3 will be owned by a few centralised organisations, akin to Google and Meta, despite the space’s decentralised ethos. Web3's infancy reveals a glaring gap in utilising customer insights, but the lessons from Web2's data dominance are clear: harness user data or get left behind. Blockchain companies like Chainalysis and Arkham are already capitalising on this, but the field has a long way still.

In response to the question: “What major problem could potentially be resolved with a network city and how?”