In this article, I would like to discuss the new scenarios of combining NFT with brands. There are two reasons for this. Firstly, since last year, there have been multiple discussions about new scenarios of NFT. Discussions were heated after the advent of the bear market, which brought more expectations and reflections about what NFT can be used for. Secondly, in the process of interacting with NFT projects and creators as a Web3 builder, many brands came to me for advice and solutions on NFT marketing. In a nutshell, brands are aware of the possibilities of NFT as a new marketing approach, but they lack understanding and systematic thinking about how and why it can be done.

本文主要想探讨NFT与品牌结合的新场景应用。起因有两个：第一，从去年开始，关于NFT新场景的讨论不绝于耳，尤其是熊市的到来，让大家对NFT究竟还能用来做什么有了更多期待和思考；第二，在我们Amadeus团队服务NFT项目方、创作者的过程中，有不少品牌方找到我，希望在NFT的营销应用上给一些建议及方案。一言以蔽之，品牌方们注意到了NFT作为一种新营销方式的可能性，但对怎么做以及为什么能做缺少了解和系统性思考。