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An Homage to Club Penguin & the Bull Case for Virtual Worlds
October 16th, 2022
Club Penguin has been a meaningful catalyst for my career trajectory. I’m serious.
Brands in a new web paradigm
December 22nd, 2021
For more than a decade, we have seen the rise of digitally native brands powered by internet culture, IRL activation, and most importantly, community. Brands like Parade, Topicals, Supreme and Glossier. From passionate beauty blog readers to avid streetwear enthusiasts, these brands have created platforms that transcend CPG. We’ve seen brands create cultural relevance and loyal communities surrounding their products, all powered by web2. However, early consumer loyalty hasn’t been rewarded in direct correlation with a brand’s success.