👹 Algorithms
Facebook wants you to pay for ads. So it deploys ugly trolls 👺 (Algorithms) under bridges that ask dumb questions about your post. They read images, detect key words, and figure out the nature of your post. If they sense you’re promoting something, the troll puts a ball-and-chain on your post so it moves slowly.
Troll busting tips 👺🤺
Text in image? 👺 … Ad!, you gotta pay for that.
Link in Text? 👺 … Ad, we stay on the FB website thank you
10 hashtags? 👺 … Smells like desperation
Did you say “Free”, “join”, “Let’s“ 👺 … LOL’ing so hard right now.
5 photos showing people socialising with the caption “What a great night”?👺 … Looks personal, go ahead 👍
⏰ Timing
Content published between 3 - 9pm recieves good reach.Content published at 8am .. does not.
Expat Groups
Get 100s of members from expat groups into your Mundo Lingo City Group
1 · Find groups with your city name - Join all that are vaguely relevant.
2 · Carefully select 4 - 6 beautiful photos. Take your time, pick warm shots.
→ Not eye contact shots - They’re cheesy and lame 🤮
3 · Write a short and punchy text, like this
About 200 people from all over the world every week. They’re all friendly, everyone is welcome and it’s free.
🔼 Native flag at the top
⏬ Other flags follow
🚻 Stand to mingle, sit to dwindle!
4 · People ask ‘where is it?’, ‘When?’, ‘more info!’… FB sees people find your post interesting, so shows it to yet more and more users (virality). Wait 1hr before you slowly begin to reply.
100’s of reactions with no hashtags, no links, no buzz words like “Join” or “Free” 👇
🌱 Mundo Lingo City Groups
With expats now in your City Group we foster a city-based community feeling. This is their space to talk to each other, ask questions, get directions, help eachother. It’s not about language, it’s about integration!
💡 Build a bustling vibrant talkative community first, enjoy the sole and exclusive right to promote your events later.
Personal vs Mundo Lingo Profile
Mundo Lingo profile is for official announcements, see Online Representation when you do. Make posts as your personal profile to make the group feel active and friendly, plus people will feel reassured seeing the faces of the team.
Feed the cow … 🐄
This happens frequently (milking the cow without feeding it), it’s when you suffocate the Group with promo-posts, photos, event details hoping to squeeze a few more participants in your event this week, without doing any groundwork to build community in the first place. Eventually you will be talking alone, rookie moo’ve! 🐮 → Delete old promo stuff. Ask friends to feed questions and memes, get the feeling going! → If the last 3 posts were you (or Mundo Lingo), take a break.
Delete old announcements
When you post next week’s event, delete the event you posted last week. This allows your group to breath 🧘♀️
Forget Group Entry Questions
Making members answer lots of annoying extra questions results in people putting it off until later (and never getting around to it). Want to check they’re human? Ask something simple like “Where do you live right now?”.
Member Requests
Catch those spam accounts. Pay attention to accounts created recently or have no profile photo. If you let any slip through, they’re quite easy to remove later. Ask Moderators to help you.
What’s Spam?
If they ask for money, it’s spam. If they offer money (job listing) it’s okay. If it’s culture or city-integration related and free, then we can let it pass.
Welcome message
Boost group activity with a weekly welcome post.
