👹 Algorithms

Facebook wants you to pay for ads. So it deploys ugly trolls 👺 (Algorithms) under bridges that ask dumb questions about your post. They read images, detect key words, and figure out the nature of your post. If they sense you’re promoting something, the troll puts a ball-and-chain on your post so it moves slowly.

Troll busting tips 👺🤺

Text in image? 👺 … Ad!, you gotta pay for that. Link in Text? 👺 … Ad, we stay on the FB website thank you 10 hashtags? 👺 … Smells like desperation Did you say “Free”, “join”, “Let’s“ 👺 … LOL’ing so hard right now.

5 photos showing people socialising with the caption “What a great night”?👺 … Looks personal, go ahead 👍

⏰ Timing

Publish between 3 - 9pm to get good reach. Avoid 8am .. it’s pointless(!)

Expat Groups

Get 100s of members from expat groups into your Mundo Lingo City Group

1 · Find groups with your city name - Join all that are vaguely relevant.

2 · Carefully select 4 - 6 beautiful photos. Take your time, pick warm shots. → Not eye contact shots - They’re cheesy and lame 🤮

3 · Write a short and punchy text, like this

About 200 people from all over the world every week. They’re all friendly, everyone is welcome and it’s free. 🔼 Native flag at the top ⏬ Other flags follow 🚻 Stand to mingle, sit to dwindle!

4 · People ask ‘where is it?’, ‘When?’, ‘more info!’… FB sees people find your post interesting, so shows it to yet more and more users (virality). Wait 1hr before you slowly begin to reply.

100’s of reactions with no hashtags, no links, no buzz words like “Join” or “Free” 👇

🌱 Your City Group

With expats now pouring into your City Group we should foster a local community feeling. This is their space to talk to each other, ask questions, get directions, help eachother. It’s not about the event, it’s about mutual interraction!

💡 Build a bustling vibrant talkative community first, enjoy the sole and exclusive right to promote your events later.

Personal vs Mundo Lingo Profile

Posts as your personal profile make the group feel active and friendly. Official announcements are done with the Mundo Lingo profile and in accordance with Online Representation

Feed the cow … 🐄

This happens frequently (milking the cow without feeding it), is when you suffocate the Group with Mundo Lingo Spam, photos, event schedules hoping to squeeze a few more participants into your event this week, without feeding the community so that it lasts until next week. Eventually you will be talking alone, rookie moo’ve! 🐮

• Delete old promo posts.

• Ask friends to engage with questions and memes, get the feeling going!

• If you wrote the last 3 posts, let’s breath, take a break. 🧘‍♀️

• Tell all participants at the Reception Table about your FB group

• Tell all expat groups about your group via the 5 Photo Post

No Group Entry Questions

Making new members answer tedius questions puts them off (they’re busy). If you insist on asking something to check they’re human, keep it simple, like “Where do you live?”, but best to have no questions at all.

Member Requests

Catch those spam accounts. Pay attention to accounts created recently or have no profile photo. If you let any slip through, they’re quite easy to remove later. Ask Moderators to help you.

What’s Spam?

If they ask for money, it’s spam. If they offer money (job listing) it’s okay. If it’s culture or city-integration related and free, then we can let it pass.

Welcome message

Boost group activity with weekly welcome posts

Survey Engagement

Make your community feel like part of the project with a post like this:

What do you think of Mundo Lingo's venues, our team's welcome, event atmosphere and event times? We want to hear your comments, ideas and generally if you consider that we live up to your expectations.

Thank you!