Reel Lingo

February 3rd, 2024

If you regularly receive over 150 participants per week it’s high time to make a promo video. This is a powerful way to promote your Mundo Lingo and your city as a whole; people love video!

Here we’ll tell you how to make an amazing video primed for virality!

🌇 Showcase the Venue / City

Including a montage that transitions from day to night, featuring iconic landmarks or everyday street scenes helps to establish the time and place in the mind of the viewer. Once inside the venue, focus on capturing its atmosphere and character. During interviews, position participants against a backdrop that highlights distinctive aspects of the bar, giving viewers a feel for the event's ambiance.

📝 Native Languages + Subtitles

It’s a great idea (although not obligatory) to encourage participants to speak in their native language, and later add English subtitles for clarity. Keep a notepad handy to note their responses, avoiding the complexity of post-interview translations.

🎩 Keep it classy

Avoid scenes of partying, night club vibes, drunken behaviour, pouring alcohol, drinking shots and bare belly / chest areas. We also take care not to put selective emhasis on participants based on their perceived physical beauty in a way that could misrepresent the nature of our events.

🔎 Focus on Details

Make it pretty! Ensure all participants are wearing intact and high-quality flags – a torn or damaged flag can detract from the scene. Be mindful of your surroundings; avoid shots of people smoking or cluttered areas like tables filled with empty bottles.

👉👈 Jittery Interviewees

Aim for clarity and brevity in interviews. If an interviewee frequently pauses, stutters, or 'erm’s', consider re-recording to avoid having to heavily edit the clip. Encourage nervous interviewees to practice their answers before filming for confident and concise delivery. Keep sound bites quick and to the point (2 to 10 seconds), cut any long, meandering responses from final edit.

🙌 Dynamic Scripting

Variety is key. Asking the same questions will result in boriing answers. Instead, craft a range of questions that lead people into diverse answers, building a compelling narrative. Doing so, could give us a narrative that sounds like this 👇

So which questions could lead to these answers?

For the above answers, they could look like this 👇

🦄 Questions

Here’s a few questions you could try asking:

What country are you from, does it have ML, and should it?
Some people like that Mundo Lingo is free, and they like the flags, are there any other reasons you like Mundo Lingo?
Why do you think people come to Mundo Lingo?
Did you have any interesting conversations tonight?
What do you think about the people you met here?
Many people are too shy to come to Mundo Lingo, what would you say to them?
Some people like to sit down, why did you choose to stand?
Do you ever feel shy coming to Mundo Lingo, how do you get past it?
Is this just for young people, what’s the age limit?
What languages have you heard being spoken tonight?
What do people talk about here?
What 5 words would you use to describe Mundo Lingo?
Tell me you’re in Mundo Lingo without telling me you’re in Mundo Lingo
Did you travel far to get here?
What do you think about this venue, the lighting and the music?
Would you ever come to Mundo Lingo alone?
What do you do after Mundo Lingo?

Interview 10 to 15 people with at least 3 of the above questions and you should have plenty of footage.

B-roll Footage

Purpose and Capture: B-roll footage is essential for creating a dynamic and visually appealing video. It provides context, sets the scene, and adds depth to your narrative. Capture a variety of shots including close-ups of interactions, wide shots of the venue, and the city’s unique features. Consider time-lapses of the event from setup to conclusion to showcase the energy and progression of the evening.