As Web3 continues to grow, platforms and protocols that provide the infrastructure of the space are crucial to its success. And with community being at the heart of many Web3 initiatives, finding seamless and helpful ways to interact, engage, learn about, and of course, communicate with is essential. Larger organizations show us the power of being customer-centric. In Web3, knowing who the “customers” are in your community can be a challenge, and if you don’t know who they are, how can we be sure to design better solutions for them?

This is what Dispatch aims to resolve. Dispatch helps Web3 projects learn more about their community, and reach them directly by providing on-chain messaging and analytics. A thread on Dispatch can be found here.

What is SheFi?

SheFi is a decentralized finance "DeFi" and broader crypto educational initiative and community aimed at onboarding more women into the new financial economy enabled Web 3.0 or blockchain technology.

How Dispatch works

Dispatch’s goal is to help you "Know Your Community" while bringing trust and transparency to the space. At a high level, Dispatch leverages wallet-level data to provide insight into the reputations of individual wallet addresses. This allows teams to choose the audience they want to engage with based on their traits. Whether it be two or 200k wallets, Dispatch provides the platform to message these users at scale. Users can draft messages in a studio where you can simply upload an image, or create a new design with in-app tools. Dispatch provides the ease of crafting high-quality messages, and sending them on-chain in large volume, in one transaction.

Why we think it’s important or relevant

Today, some of Web3’s biggest challenges are in communication, information sharing, and storage.

Web3 organizations are currently struggling to effectively communicate with their communities, as relevant information is spread across multiple platforms that were built with Web2 consumers in mind.

However, one thing all Web3 users have in common is a wallet with a wallet address. Dispatch allows teams to reach their users through their wallets, enabling them to easily segment their community to get the right information to the right people at the right time. All on-chain.

Having to rely on platforms like Twitter or Discord for important announcements is typically the norm for Web3 communities, but it comes with a whole host of issues. With Twitter, you’re blasting the message out for anyone to see. With Discord, you’re facing the challenge of the message getting lost in the sea of other messages and servers that your community members are a part of.

By moving communication on-chain, important messages can reach your community directly through community members’ wallets. In doing so, you’re able to better segment and choose a target audience in a way that current communication methods can’t offer.

How it’s different from other on-chain messaging platforms

Dispatch differs from other on-chain messaging protocols in the type of communication it facilitates. Many on-chain messaging protocols like Dialect, are like Whatsapp or Telegram and focus on 1:1, or P2P, messaging. Dispatch, on the other hand, is more like a CRM tool like MailChimp and designed to communicate with a wider audience. Think about how Web2 brands send emails to their subscribers and users using their unique email addresses. Dispatch is similar in that it facilitates this sort of 1:many communication on-chain using community member’s unique wallet addresses. This way, Web3 projects can easily interact with their community in a way that wasn’t possible before.

Like MailChimp and other CRMs, Dispatch also provides Web3 projects with valuable demographic and activity data. For example, you can see the most interactive community members and even segment communication by variables like wallet types, e.g., you only want to send a message to Metamask users, or maybe you only want to message whales.

Dispatch also provides a level of trust, as messages are always sent from the token’s contract directly to the token holder’s wallet.

Concerns, barriers, or challenges we foresee for Dispatch

With the ability to directly send communication to many wallets, this might provide opportunities for phishing and scamming attempts from bad actors. If a wallet that was using Dispatch got compromised, there could be the possibility that a malicious message could be transferred to all of the wallets in the community.

Conclusion

Dispatch addresses many of the frustrating communications issues that Web3 projects face, especially as their communities grow. Important messages get lost, people don’t know where to find key information, and we create endless Discord channels to try to communicate to a sub-group of our community. Dispatch found a gap in the market for a CRM style communication tool for Web3 projects. The Web3 messaging and analytics space is growing by the day, and we’re excited to see the impact Dispatch has in the ecosystem.

Are you a womxn looking to make the career jump from Web 2 to Web 3? Apply for SheFi today to begin your Web 3 journey!

Are you interested in growing your Web 3 team with SheFi? Click this link, enter the name of your organization, and select ‘Hire SheFi Members’ today!

A review on Dispatch.xyz and On-chain Messaging by SheFi cohort graduates on Team MoShe - Kim Chen, Arrianne Talma, Hannah Phang, Porter Geer, and Myra Tumlos.

Financial Freedom is Feminine ✨