As Web3 continues to grow, platforms and protocols that provide the infrastructure of the space are crucial to its success. And with community being at the heart of many Web3 initiatives, finding seamless and helpful ways to interact, engage, learn about, and of course, communicate with is essential. Larger organizations show us the power of being customer-centric. In Web3, knowing who the “customers” are in your community can be a challenge, and if you don’t know who they are, how can we be sure to design better solutions for them?

As blockchain technology rests on the promise of greater transparency on how humans transact, it is imperative at these early stages of development to turn attention towards our digital footprints’ great impact on the environment. As Toucan protocol emerged with the rise of ReFi (Regenerative Finance), our team of 5 SheFi cohort graduates took a deep dive into the technologies created to address the carbon offset market and promote ecological responsibility and accountability.