Despite most websites being concentrated among a few major server providers, the internet remains fundamentally decentralized and fragmented in its architecture. The internet is essentially a vast network of interconnected computers that use open standards to communicate (TCP/IP, HTTP, DNS, etc…). Technically, anyone can self-host their own server and participate in the World Wide Web without any middle-men.

The total transaction volume of the global digital payments market is projected to reach $17.72 trillion in 2024, and grow at a compound annual growth rate (CAGR) of 15.71% from 2024 to 2029. This growth is attributed to rising consumer transactions, mobile payments, and cross-border money transfers. (Statista)

Everyone knows by now the future of scaling on Ethereum is rollup-centric, but why focus on roll-ups and not alternate L1s for scalability?