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In Defense of Influencers
Last week, Art Gobblers, the highly anticipated mint from the creator of Rick & Morty Justin Roiland, dropped and proceeded to be the hottest thing in NFTs since sliced bread.
From Fortnite to Reddit
Reddit Avatars, “digital collectibles” (NFTs, cough cough), took the Web3 world by storm last week. With over 3 million wallets owning a customizable on-chain Snoo (Reddit’s mascot), the collection is bigger than all wallets purchased NFTs on OpenSea…combined.
Why NFT Brands Must Address Churn to Survive
As the bear market marches forward, Web3 products are experiencing an ugly truth. Churn. Bored Ape Yacht Club, arguably the most successful NFT brand, has lost holders in its OG collection over the past 30 days.
NFT DAOs Are Terrible
DAOs. If you’ve spent enough time in or around someone in the space, you’ve heard the acronym thrown around. During the bull market, it seemed the “solution” to every problem was to just DAO it (you can have this one for free, Nike). DAOs, or Decentralized Autonomous Organizations, promised a future in which entities became unstoppable. Governed by smart contracts. All you had to do was set up some initial rules and let Ethereum take the wheel.
Consumer Data in the Age of Crypto
Envision yourself in the year 17,000 BCE. You and your fellow hunter-gatherers roam modern-day New Guinea in search of food and resources. As luck would have it you exist in a region packed to the brim with obsidian, the result of volcanic deposits on your island. You can use this resource to create knives to hunt food with. You are flush with animal meat and never go hungry. Unfortunately, your animal prey is very small. Impossible to skin for their fur and so your winters are very cold. Many in your tribe succumb to the frost each winter. Sad vibes all around.