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Better Branding as a Bridge from Web2 to Web3

Sela
March 23
The exciting promises of web3 are beginning to manifest through rapid advancements, increased adoption, and breakthroughs in infrastructure. If adoption patterns continue to mirror and surpass trends observed in previous computing waves, it’s undeniable that we are currently only catching a glimpse of this technology’s potential. However, despite the revolutions across multiple industries that Web3 has enabled, we have yet to see the same revolutions in the diversity of participants in tech. According to Gemini’s State of U.S. Crypto Report, the typical cryptocurrency owner in 2021 was a 38-year-old male making approximately $111,000 a year (74% of crypto holders are men, and 71% are white). Additionally, this lack of diversity also manifests in DAOs (decentralized autonomous organizations). Gitcoin DAO recently published a comprehensive DAO report that surveyed the holistic DAO ecosystem, however a majority of study participants were male (70%) and between 20-40 years old. In regards to who’s sitting at the table and determining the future of this space, Web3 is not looking much different from Web2.