When a team says they’ve “launched on Ethereum,” they usually mean they’ve deployed on one chain. That used to be enough. Ethereum was once the gravitational center of liquidity, developer activity, and composability. However, that center no longer exists.

If you’ve spent any time building in crypto, you’ve probably felt the drag of multichain deployment. Write one contract, rewrite it for another chain. Refactor, test, secure, and redeploy. Then deal with fragmented liquidity, user onboarding across wallets, and duplicative infra. It’s operational debt that compounds.