Steph Guerrero (she/her)

Steph Guerrero (she/her)

Latin Music Industry Vet (Former UMG & Sony). Bridging the gap between web2 & web3. Building tools for artists. Mom of 2.
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A familiar story

After getting berated in the Dreams Never Die call, I Looking back at my career at moments of public misogyny displayed by men in the music industry.
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One Song = Many Relationships

“I don’t have much in my wallet” I said, I felt inadequate, a poser even. My wallet had probably three NFTs, some ETH and not much else. “But you will” answered my crypto-mentor and friend Xcelencia. When I started my foray into web3 I hadn’t uncovered what was the true north of my journey in this new world.
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Fandoms are the Fuel to Adoption

The year was 2014, I had discovered the 1975 through one of my YouTube deep dives, and through some odd texting with a random man I realized they were coming to play at one of my favorite local venues. The show was sold, out, but I didn’t care. By that point in my life I was used to buying random single tickets, and getting into shows. Most of my money was being spent going to see live music, I think I even made it a resolution to see live music every week. I was happy to treat myself whenever I wanted. With the confidence of a man, I scrolled through craigslist and found ONE single ticket for sale. At 29, I was old enough to brave meeting a strange man and get my ticket before the show. He was kind enough to sell it at face value and into the show I went.
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How many slices in this cake?

Behind the monetization of music there is a convoluted web of attribution credits, copyright control, and financial benefactors. This is because Music is the only type of art form that functions with fractionalization at every layer. One can fracture provenance credit, control of use and even revenue collection. This complicated breakdown can sometimes lead to revenue loss, misattribution and the worst of it all, lost business opportunities for musicians.
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Innovation as Existence

Much like her breakout web3 single, Kasbeel proves that she IS, not just believes in Innovation.
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Welcome to the wonderful world of web3, interested in collecting?

Unlearning is the first step to minting your first NFT.