✌️  I'm founder, writer and advisor focused on web3, no-code & AI adventures.
See more at www.timnotjim.com

AI-Powered Creative: How Does Your Agency Workflow Compare?

## Introduction

As a founder you’re always looking for the thing that's going to kill you next - it’s 2022, we’re coming out of the pandemic - while the world seemed to stop there for a couple of years there was one thing that did not, technology. Specifically, artificial intelligence (AI) - it has continued to learn, get better and improve to the point where the tools and applications are now applicable for day to day adoption.

I’m the founder of two agencies, [rehab](https://rehabagency.ai/) which creates brand utility products/ services in the web3 space, and [ACE Workflow](https://aceworkflow.xyz) that builds custom workflows for companies using no-code tools like Airtable.

They are both very human capital intensive, and with good reasons to be - both of the companies are very high touch, providing bespoke consulting services. The business model is all about attracting the right talent, putting them in the right environment, with the right problem to solve to make the best work.

[https://timnotjim.substack.com/embed?display=iframe](https://timnotjim.substack.com/embed?display=iframe)

I’ve been really impressed with the new startups leveraging technology and AI to create creative applications and this is what I wanted to dive into a little more to see if these tools are a threat, or ally.

First of all, what is creativity?

## **What is the creative process?**

The internet has given us the ability to roll out new ideas, campaigns, and thoughts at basically zero cost. Meaning there are an exponentially large (and growing) set of ideas all competing for our attention.

To win your attention the balance is shifting from outstanding creative ideas to ideas that outperform. I’m not saying that creativity isn’t important, but being able to track performance through various platforms allows us to understand what moves people through a funnel or to a destination quicker.

So how do you gain attention?

#### **1- Have genuine breakthrough creative ideas**

Creativity is a non exact science, it requires a highly skilled team and a super smart strategy creating the right brief with well researched insights - married to the right media to get reach.

While this is a fun process, it’s also expensive and time intensive; requiring a lot of things to be right along that process in order to create the type of work that captures breakthrough attention.

#### **2 - Create a set of ideas at scale, track performance and iterate**

Another way is to shift the balance of human resources to digital resources. Augment your creative thinking with the ability to use the right applications to allow for scalable production of ideas, while tracking performance.

To win using this method, brands only need to create communications that are “ok”, it’s not possible or required to create a large volume of ads required that are “perfect”.

This method allows you to win in modern digital marketing by creating lots of ideas, testing those ideas to figure out which ideas work best, then iterate on the successful ones. This can be a much faster, cheaper and more nimble way of working - it’s used by many digital first product brands like Google, LinkedIn, and Amazon.

Again the primary resource is creative talent, with albeit, a slightly different skill set with the addition of more insight, and data specialists.

It’s generally thought that AI tools cannot replace human creativity and innovation, but can we leverage AI tools to create creative output that comes close to the output of a team of skilled professionals?

Let’s find out.

## **How AI works, and an introduction to GPT-3**

I’m not going to attempt to explain Artificial intelligence in this article but at a very high level there are a few fundamentals.

* Artificial Intelligence (AI) is the name given to technology that can mimic human behavior and can be used to solve problems for humans
* AI technology gets better over time by using a process called Machine Learning (ML), which takes previously 

A journey through web3: decentralized sites and applications

After publishing the last article, I got some amazing messages from people in so many different industries. Now, almost every conversation I have is about web3, and the deeper you go into the rabbit hole the more interesting it becomes.

One of the key pillars for web3 is decentralization, while we're just at the start of this next chapter, some apps start to explore how a decentralized web works.

There are a lot of new concepts to understand when it comes to web3, and one of the best ways that I learn is by doing. So, grab your crypto wallet and explore these apps to get a better understanding of how web3 works.

Important to note this isn't everything in web3, we're not going to talk about the metaverse, avatars, de-fi, etc - check out "[web3, is re-writing everything. An introduction](https://mirror.xyz/timnotjim.eth/xUQBAglu-ENFlo-8JF7d6A1n5y5XBO5mXiRgmpiQJ24)" for more information.

[https://timnotjim.substack.com/embed?display=iframe](https://timnotjim.substack.com/embed?display=iframe)

## Same same, but different.

I think one of the issues is that web3 looks similar to web2 on the surface, however, it's the changes underneath the hood that matter the most.

At the end of the day, most web3 concepts are just better versions of what you know already. A DAO is just a more transparent company/ organization, and, a smart contract is a simpler version of a business contract, etc.

web3 apps (DApps) are completely decentralized (or are becoming, this process can take some time), they are not hosted by a single organization. Instead, they are hosted by node servers all over the world.

Most web3 apps use a hybrid approach today, the user interface and graphics are hosted on a cloud server, but the system downloads the necessary blockchain information from those nodes, so it can function properly.

## We don't need roads where we're going... but we do need a crypto wallet

With web3, we no longer need to rely on centralized services like LinkedIn or TikTok to store our data. Instead, our data is stored on a blockchain, with permissions (keys) controlled by us. It's important to note the information in your wallet is public and viewable by anyone since the Ethereum blockchain is permissionless.

You can use Etherscan to view any Ethereum Address, this is [timnotjim.eth](https://etherscan.io/address/0x7cbc330bf0b9479d320170b21f8ca9e88399fc16). So while the data is not private, it's not being monetized by others.

The main user interface to the blockchain is our crypto wallet which can typically hold cryptocurrency, and assets or tokens (NFTS).

It also serves another purpose by allowing you to login/authenticate with a web3 application by connecting your wallet. This connects your user account to your wallet so that the site can view your wallet.

By gating experiences based on the cryptocurrency, assets, or tokens you own means your crypto wallet is now functioning like a passport

So let's see how this works, I want to show you some of the first set of experiments that are happening in this space, and how web3 is changing the way we interact with the internet.

First up we're going to look at the Blockchain equivalent of domain names, and if you need help setting up a wallet, check the links at the bottom of the article.

### ENS (Ethereum Name Service)

[https://ens.domains/](https://ens.domains/)

ENS is a name service that translates machine-readable Ethereum addresses to human-readable addresses - built on the Ethereum blockchain.

Paving the way for mass adoption, it improves the user experience by replacing the 64 character wallet address with something much easier to share. For example I own timnotjim.eth which resolves to my wallet address is 0x7cbC330Bf0B9479D320170B21F8ca9e88399FC16.

**Why this is important:**

* Because I am the owner of the timnotjim.eth ENS token/NFT (which you can view in my wallet), I own timnotjim.eth - in comparison when you register a .com address you're just renting it.
* If I wanted to se

web3 is re-writing everything. An introduction.

### Happy Monday 🚀

Anyone who knows me knows that writing is not one of my best skills - but I'm forcing myself to do it because I want to share how fundamentally different I see the world now that I understand the things in this article - so that maybe you’ll see it too.

> **TLDR :** this has completely changed the way I look at the internet / business / the world.

This all started when I went to the NFT NYC Conference a few weeks ago to deep dive into NFT/Blockchain/web3. I came away with the most crystal clear understanding of the future, the need to build a decentralized web, and how there’s so much work to be done to fulfill its vision.

If we go back and look at the most important events in the history of the web, you'll recall being hesitant to start a .com business in the late '90s or join social networks in 2007 - but you'd realize that it was the correct decision. Today, you and all of us face another critical moment: whether or not to embrace web3.

web3 provides the framework and technology to create an open, shared decentralized internet, where users control their own data, have a democratic voice in how the services they use are governed, and share in the ownership of those services.

Before we get into it please take a moment to subscribe for more deep dives + web3 exploration adventures.

[https://timnotjim.substack.com/embed?display=iframe](https://timnotjim.substack.com/embed?display=iframe)

## Why is that important?

Setting aside the current backlash against big tech, web3 will make it possible to create decentralized organizations, which are radically transparent communities led by the concept of shared ownership, governance, and purpose.

So any organization that doesn't offer this, is at a disadvantage because people will choose to engage with decentralized governance. After all, they own their data and can help shape all levels of the organization.

If we look back at the previous iterations of the web, you may remember being hesitant to purchase a .com in the late '90s, or secure your social accounts in 2007 - this is another one of those pivotal moments, although this one feels much much bigger…

> “Just like brands had to move from one-way media communications (TV, billboards) to two-way communication (FB/IG/TikTok) with the dawn of social - they now need to understand that web3 goes deeper, creating a shared economy and brand. Creating a reason for individuals to come together and dictate what your brand does in the future”

Wait ok, you're probably thinking, meh, IDK, but give me 20 min to read this article and see what you think, comments welcome [@timnotjim](https://twitter.com/timnotjim)

Over the past couple of weeks I've been connecting with people after the conference and have been explaining these concepts, everyone I talk to leaves the call with the same comment…

[https://giphy.com/embed/4070jBBP3quE2qf3S2?display=iframe](https://giphy.com/embed/4070jBBP3quE2qf3S2?display=iframe)

## A deep dive into the main concepts of web3

The point of this article is to provide a primer for all of the fundamentals of web3 beautifully sketched here…

![How the different components sit together (Me)](https://images.mirror-media.xyz/publication-images/f-bCyN5ZtRp9YxWR4iaEP.jpg?height=3024&width=4032&&&&&&&&&&&&&&&&&&size=medium)

This Includes blockchain networks, crypto-wallets, NFTs, and DAOs. Diving into use cases and examples.

I hope this provides context to people who are maybe not familiar with the subject or are trying to understand how these things fit together.

## Blockchain network

### A technology that allows many computers to work together to form a ledger that is virtually impossible to alter.

There are many blockchains but here are 2 popular ones Ethereum & Solana, they are examples of decentralized data networks that exist today;

* **Ethereum** allows new concepts like smart contracts, think a legal contract but written as code and stored on the blockchain for everyone to see. It