Wild Awake looks for those Web3 homes for music which support artists properly - providing artist-owned contracts, transparency, and autonomy. The Wild Awake brand safeguards these interactions, helping everyone involved think about their digital assets.

Digital Homelessness

In the past few decades, our lives have become more and more digital as online ecosystems proliferate in our everyday activities. There’s no better example of this than music. Artists have become part of a creator economy that expects a constant flow of content to be added into the systems. Success gets determined through algorithms and gets measured by metrics pushed onto creators by the platforms they use. It’s not much different for fans or people who listen to music. As more and more music gets released, it gets harder to find the quality of music you appreciate. It’s become increasingly difficult to find the boundaries that we connect with.

Blockchain technology promised a solution for this, but more recently we seem to have veered away from the idea of valuing music differently than it is in the streaming economy. Instead, we see people push prices down to push numbers up. That’s not the game we want to play. In opposition to this, we see music-on-chain as a re-evaluation of how we think about music and the value it has in our lives. On the one hand, musicians deserve to see more direct value accrue from the art they make. On the other hand, listeners deserve to engage with music in a way that allows them to express a connection directly with the artist. Together, they create sonic experiences, which we encapsulate in the NFT.

Instead of floating around various internet-based platforms, Wild Awake wants to become a hub where the give-and-take between musicians and listeners sits in an equilibrium. There will be multiple pathways to contribution as we expand the Wild Awake symbol into the world. Wild Awake will become a digital home, designed around radical curation and intent on connection. But Wild Awake needs a home, too. And we find it first on TokenTraxx, a platform that holds the same values of decentralization, composability, self-sovereignty, and accountability as we do. There, we find a digital home to start out from. We want Wild Awake to become an anchor for those involved and to guide them to safe havens such as TokenTraxx to create experiences around their sonic worlds.

Wild Awake, together

Every musician operating in our digital ecosystems today is basically a media network. There’s strength in experimentation and there’s strength in doing it with others. Through Wild Awake, we will give artists the opportunity to experiment from a home base - a place that helps them, guides them, and which offers some of the rails needed to get their train moving. The whole promise of Web3 was that through those tools a revaluation of music would take place. The only way to make that happen, is to stand for it together. It starts with the music, and thus with the musicians, but it will grow to involve much more - from our collectors to visual and graphic artists to writers and much more. We believe in this music, we believe in the power of scenes, we create with others.