We all hope for a new future - web 3. Too many contradictions have accumulated in the traditional Internet and social networks. Excessive or insufficient censorship. Corporate power. Use of user data. We hope that blockchain and social graphs will be able to solve these problems. But at the same time, new problems may arise. Too much binding of virtual and real identity can lead to a digital concentration camp. How to get away from the problems of web 2 and avoid new problems? All these questions have to be answered.