How to start a blockchain business, why focus on zkSync, how many people must be involved in blockchain economics? The txFusion team shares all the insights!

Blockchain still looks suspicious and is only associated with crypto. Unlike AI, conveying its value to the mass user is challenging. What plan do I offer?

Every Web3 founder strives for their product to become recognizable. In most cases, they have no idea how to find a Product-Market Fit, build a strategy and hire a CMO

Blockchain products have many UX problems and don't communicate as well as they could due to the techno snobbery of the creators' of these products

I attended over 10 events at Devconnect Istanbul hosted by ETHGlobal, zkSync, Starkware, Scroll, during this fantastic week, and share my conclusions.

The results of my researches on the Ethereum-based social networks. Mirror, Lens, Farcaster and Warpcast, Status, and DeBank are described in this entry.

Account Abstraction on Ethereum allows blockchain go to mass use. I describe 4 user cases how AA empowers brand experiences. Metaverse, gaming, loyalty programs.

This article will help you familiarize yourself with marketing of Ethereum L2 networks: Arbitrum, Optimism, Base, zkSync, Starknet, Polygon zkEVM, and Scrol

What can brands implement to bring blockchain mass adoption? Three trends of blockchain to influence product marketing and user experience (UX) in 2024.