Farcaster nailed PMF for a core community of passionate crypto users. Should it attempt to scale to a broader audience or continue focusing on its niche? Lens Protocol, emphasizing creators monetization, might be better suited for broader outreach.

In this post, we shall examine crypto's product-market fit, established over the last 15 years. Why they have met demand, how durable said demand is, and how this can inform future development in the space. I’ll attempt to keep this post as streamlined and simplified as possible. I’ll also offer the perspective of the normie. There’ll always be a niche of “crypto natives” that’ll reject a lot of what I say, and that’s fine - I’m attempting to take a more objective view.

Devconnect Istanbul is set to be a major event, boasting over 50 gatherings with a strong focus on education. For those seeking a spot to relax and get some work done throughout the event, So here is a list of my top 6 favorite spots for working and chilling

Account Abstraction is a key moment for blockchain mass adoption due to improved user experience and increased audience.

What can brands implement to bring blockchain mass adoption? Three trends of blockchain to influence product marketing and user experience (UX) in 2024.

Will global corporations influence the development of medicine, agriculture, and space exploration as strongly as they do today? Will it be possible for independent scientists to have research funding and work together on global challenges? Will doctors be able to use scientific discoveries freely, giving patients more affordable treatment?

The main tactics used in Web3 product launches. The power of a token, community building, memes, and other integral parts of GTM in Web3.

Web3 startups, like any other type of startup, can encounter marketing challenges that lead to failure or suboptimal results. In this article, I gathered the most popular Web3 startups’ failures in marketing and explained how to avoid them. I recommend this text to the founders, CEOs and COOs of the Web3 projects. I wish you a pleasant reading, and I hope it will be helpful for you.

This article is an introduction to web3 and blockchain marketing, which I share with founders and marketers who want to learn and try this field. My name is Daria Volkova. I’m an Advisor on Business Development and Brand Marketing & Communications for web3 products.