The word “Owange” was inspired by its founder, Kong Andri's son, who always said owange instead of orange. After the Japan 2011 Tsunami, Kong decided to help the victims with his creativity. This is the initial motivation of Owange. Afterwards, Kong realized that his artwork would help people be more optimistic and happier in their daily lives. That’s the reason why he decided to develop Owange into a world-famous brand, spreading more happiness into the world.