Once upon a time, in the west of the World Wide Web, there were 5 feudal over lords. Appel, Alpha, Amaze, Meta & Flix. Appel was the good looking one. Alpha was the smart one. Amazon was the strong one. Meta the young and wild one, and Flix the chill and a bit lazy one.Together they ruled over all of the World Wide Web.

Trust in marketing is eroding

If one issue stands above anything else today it is.. trust. Or better; a lack of it. Web 3 can help take the power back. To the individual. Decentralize ownership. Fix trust.

In a decentralized marketing world, the truth matters again. The truth matter because it gets verified/validated by consensus. It is also connected to the reality of business. In promises as in outcomes.

Blockchain technology adoption grows across may industries. The impact and potential is substantial. What will it mean for marketing?