The recent announcement by Say Ray, a Swiss producer of the AR HUD, that the smart AR HUD system will be introduced into the Tesra Model 3 model: Deep Reality. It is known that the Deep Reality Studio programme was launched in 2021 for the first time, with the characteristics of the AR project, which can be traced in depth, not only to provide the drivers with the functions of visual navigation, information alerts, pedestrian and roadblock identification, vehicle spraying, etc., but also to provide passengers with recreational content such as the AR games. The Model 3 vehicle model of the ARHUD programme will take the lead in entering the Swiss market and will be sold in the United States.