Rihanna's recent partnership with Anotherblock.io to launch an NFT collection has opened up new possibilities in the digital economy. The NFT collection entitled the holders to a share of the streaming royalties from her hit song "Bitch Better Have My Money." With the sale of 300 NFTs, Rihanna has not only created a more invested fanbase but also demonstrated a new way for artists to access liquidity without having to sell their full rights to the song or album.