Although the company’s co-founders had a previous NFT investing platform, which shut down a day into its beta launch, today the two are back and hopeful with a new Web3 venture called Meritverse
Meritverse, advertised as the “professional network of the metaverse,” launched on Thursday, aiming to become a more crypto-friendly LinkedIn, co-founders Jacob Claerhout and Boris Gordts told Blockworks.
The way we're working is changing. While our grandparents spent their whole lives working for the same company, we’ve since seen a fast decline in the time employees stay with their employers. Today, a lof of people are giving up on traditional 'jobs' altogether to become part of the freelance and creator economy.
In this era of Unbundling Work from Employment, signalling your skills has become more important than ever. That's why people value building an online professional identity, today often in the form of a LinkedIn profile. However, there is a growing community of gig and creator economy workers who’s professional profiles are spread over multiple platforms: designers on Dribble, freelancers on Toptal, developers on Github, drivers on Uber, hosts on AirBnB etc...
In this article, we want to talk about a few of the problems we see with current professional identities:
We are at the dawn of a new era for the internet. Blockchain technology unlocks new possibilities for a user-owned, collaborative and token incentivised internet that is built for value creation for users instead of value extraction by tech giants. We're already starting to see the impact of blockchain technology on finance, entertainment and culture. However, we believe that the impact will be even larger when it comes to the future of work.
The unbundling of work from employment - the trend towards freelance work and the recent rise of Decentralised Autonomous Organisations (DAOs) - have created an environment where operationally it is becoming normal and easy to collaborate with people across the internet. However, finding and attracting talent and collaborating with strangers is still far from self-evident. For resource allocation purposes companies, DAOs and people need to be able to reference someone's professional identity. Today, people's professional identities are locked behind the walled gardens of products like LinkedIn. They lack self-sovereignty, trust, privacy and interoperability. They are scattered across different platforms. They do not reflect the new way of working across the web and they are centred around credentials instead of skills.
Collaboration is inherently social. Your reputation is the accumulation of the perceived value of past contributions. Having a good reputation becomes even more important as people no longer work long-term for the same companies but are increasingly providing their skills for hire in the gig / creator economy. People want to aggregate their contributions across the web into one comprehensive profile and have their past work be valued and validated by peers.