Azuki's value as a “blue chip” in the first category of Japanese animation style is reflected in the NFT industry. Its vision is to create the largest decentralized brand for the metaverse that is built and owned by the community. Azuki provides its members with 10,000 avatars. Apart from selling NFTs online, it is going to expand its reach, including developing offline streetwear brand stores and holding on-site activities such as meet-ups and music festivals. The Azuki brand is run by a team of real names whose social accounts are disclosed on the official website, and many of them come from major tech companies such as Facebook, Google, YC and Blizzard, such as Arnold Tsang, and Chiru Labs.