Cooperation between football clubs and cryptocurrencies has increased rapidly since the revenues of clubs have fallen sharply under the COVID-19, with limited gains from traditional methods. European clubs reportedly haemorrhaged €1.1bn in total. As a result, they began to seek out moneyed investors, with Saudi Arabia’s purchase of Newcastle FC being one recent example. Over the past few years, clubs have also embraced support from the newly wealthy cryptocurrency industry, which has quickly cottoned on to the enormous revenue potential of football’s online fandom.