0xc2dF
June 20th, 2022

We cannot talk about creator economy without creator ownership.

Despite the promise of equitable opportunity for aspiring creators to be discovered and seen; the reality is that Web2 has prevented creators from building a direct connection with their community and made it impossible for true creator ownership to exist. 

Centralized platforms are preoccupied with driving potential customers to advertisers, leaving creators who contribute to their success in the cold. Creators are not getting access, insights, and shared profits for the data they generated, instead, they are treated as disposable commodities.