I’m delighted to join Electric as a designer!
I help founders hire great designers, build solid design foundations for their products, and scale their teams.
Prior to Electric, I was a design lead at Facebook, Unity and Deliveroo, where I shipped numerous products in VR, consumer, and creative tools. I also bring my experience as the co-founder of Enigma, an analytics platform for public and financial data.
Jay Clayton, Kevin Warsh, and Pratiti Raychoudhury have joined as Electric Advisors to support Web3 founders. They will work with founders to navigate the regulatory landscape and build crypto-enabled applications that scale to billions of users.
Building companies and protocols in Web3 is uniquely challenging. Founders must create easy-to-use products on entirely new software platforms, navigate complex and nuanced regulatory questions, and understand the world’s financial plumbing. Electric advisors are the world’s leading experts in these areas and are available to help Web3 founders navigate these challenges.
I am excited to have joined Electric Capital, where I am working with founders in crypto and Web3. I am helping companies hire strong designers, successfully integrate design into their work flows, and think about their design culture. As an industry, crypto is often focused on technology first, and there is a lot of opportunity for design to help bridge the technology to simple, elegant user experiences.
In the middle of a bear market, there is a lot of skepticism around crypto. But for those of us who live in countries with robust economies, it is easy to take things like stable currencies, reliable banks, or 401ks for granted. That is far from true around the world, and I believe there is enormous potential to harness crypto technologies and craft them into simple, powerful user experiences.
As I have explored products across Web3, I have been surprised by how difficult so many basic tasks are, like buying cryptocurrency, setting up a wallet, or finding NFTs. The user experiences mimic the complexity of the underlying systems. This is often true with new technology and has been the historical norm.
I spent almost twenty years as a Product Designer and Design Leader at Google, YouTube, and Facebook, where I tackled making highly complex systems simple and usable. The early experiences for search, video, and social were clunky and complicated until we abstracted away the underlying technology in favor of simple, powerful experiences.
Before we onboard the next billion Web3 users, we need clear, appropriate, and novel regulatory and tax frameworks that unlock innovation and provide users clarity.
To support this mission, we’ve joined the Crypto Council for Innovation (CCI), the premiere industry alliance for advancing the promise of crypto. We are excited to join existing members from across the industry, including Andreessen Horowitz, Block, Coinbase, Fidelity Digital Assets, Gemini, Paradigm, and Ribbit Capital.
As part of CCI, we will continue to share with policymakers the data that our engineering team collects and analyzes. Data is critical for governments across the world to make well-informed, data-driven decisions on crypto regulation. We’ve already shared data from our annual Developer Report with legislators. The report tracks developer activity across Web3, and showcases the ecosystem’s astonishing growth over the past few years.
Software has eaten the world. Software companies acquire more customers, have better margins, and are able to deliver novel services to customers. Because software has become the critical business lever in every market, every company must become a software business.
Walmart has not been able to compete against Amazon, despite having 30 years to do so, and about as long of a head start. Most newspapers have died despite seeing the writing on the wall 30 years ago, too. Why?
We raised $1 billion to fund crypto networks, Web3 protocols, and blockchain-enabled businesses.
We Provide Crypto-Native Support
We are long-term investors and partners to our founders. We have spent the last four years building software and data systems that enable us to participate in Web3 ecosystems. We use the infrastructure we have built to provide liquidity, drive key governance proposals, help teams better understand their ecosystems with our data, and more.
We Invest $1M to $20M in Programmable Money & the Web3 Economy