It’s a big deal to decide on your go-to-market strategy, especially how and when you’re going to launch your product. Like in any other project, we at The Smurfs’ Society wanted to start driving momentum and traction at the launch of our project but also wanted to be able to handle "hiccups" and growing pains at a more manageable scale.

Web2’s dominant economic models are often focused on the use of revenue solely to grow the pockets of the business and its investors. In the sphere of meditation platforms, this is directly at odds with the origins of many of the techniques taught, and whilst a business must generate funds to survive and grow, there is a gap in the market to reconnect with the values behind meditation. Existing techniques are well-matched for generating corporate profit but poorly suited for user incentivisation and the long-term development of positive skills and habits. Most applications do not empower you; instead, they keep you dependent by not helping you comprehend why you are doing what you are doing. This is inherently contrary to the core values associated with the origins of meditation.