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John Milinovich

John Milinovich

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On Chain Conglomerates

July 11th, 2022
Crypto Mullets are the next wave of multibillion dollar web3 companies, and one way they’ll come to market is through on chain conglomerates powered by annuity-bearing NFTs.
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John Milinovich
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A founder’s guide to design

June 21st, 2022
We’ve learned a lot at Aesthetic about how early stage companies can best leverage design to become more valuable. We’re excited to share our learnings from working with 100+ companies over the last 18 months. We hope this will be helpful to the entire startup community, especially founders that are just getting started on their journey and are new to design.
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The Golden Era of Content Remixing

June 21st, 2022
People consume more digital content than ever before across a wider number of discovery surfaces, and tools for content creation continue to make it easier to express your creativity: whether it’s a blog post, a podcast, a video or a photo, new tools make it easier to create and distribute content than ever before. However, the same bottleneck still remains: time. How much time we have to invest into content creation is, and will always be, the limiting factor for content creators.
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Stories are the native format of the mobile era

June 21st, 2022
When Snapchat launched Stories in October 2013, no one could have anticipated the ripple effect this would have across the software ecosystem. In the 7-years since its launch, every major consumer internet company has adopted its own flavor of Stories to give its users that familiar, lean back content consumption experience that they’ve grown accustomed to. Even though there’s no singular app that has monopolized consumer attention, it’s clear that the Story content format is the real winner of the mobile-first world.
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Did Social Media Kill the Open Web?

June 21st, 2022
When mobile apps entered the scene in the early 2010s, sensationalist industry pundits exclaimed, “the web is dead!”. A large debate ensued about the role of the web and native apps, and people loved talking about which one would prevail. A decade later it’s clear that the answer is, “both”. It turns out, they weren’t competing in a zero sum game.
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How to ace your YC interview

June 21st, 2022
Spring has sprung, and the smell of fresh YC applications is in the air. It’s that special time that happens twice a year where thousands of budding entrepreneurs vie for a spot in the upcoming Y Combinator class.
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How startups can avoid flawed decision making

June 21st, 2022
As a startup founder, it's mission critical to know what decisions you should make quickly, and which you should make slowly. It's common to think that at the earliest stage your approach should be to, "move fast and break things", but not only did Facebook ditch that approach, there's mounting evidence that it was never a good idea in the first place.
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My biggest product strategy lesson learned from operating and selling URX (YC S13)

June 21st, 2022
On May 2, 2016, we announced Pinterest’s acquisition of URX and began the next step in our journey. In that moment it was hard to comprehend how different this chapter would be from the one before it, and I’m grateful that I’ve gained some of this perspective in the first year being, “on the other side”.
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The crypto mullet: web2 in the front, web3 in the back

June 11th, 2022
The next wave of $1B+ crypto companies will disrupt incumbents by keeping an existing consumer experience in web2 while rebuilding its back office in web3.
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