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Spatial Awareness by Chris Sotraidis

Spatial Awareness by Chris Sotraidis

The official blog and musings from Chris Sotraidis (kahris.eth), with writings primarily for Immutable Labs, a web3 consultancy.
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Moving to Substack: Follow Me There

September 7th, 2022
New blog/newsletter here:
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Spatial Awareness by Chris Sotraidis
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An Overview of Adidas' web3 and Metaverse Strategy

August 12th, 2022
Jump into the Metaverse with Adidas: a timeline of activity, intiatives, on-chain analytics,SWOT analysis, and more.
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Spatial Awareness by Chris Sotraidis
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An Overview of Nike's web3 and Metaverse Strategy

August 5th, 2022
An overview of Nike's web3 and metaverse strategy with NFT analytics, brand analysis, POS systems, and omnichannel in-store experience in 2022.
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Spatial Awareness by Chris Sotraidis
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The State of NFT Ticketing Mega Report in 2022

July 21st, 2022
A comprehensive report that details every significant development in NFT ticketing and the ticketing industry in 2022.
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Spatial Awareness by Chris Sotraidis
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An Overview of Coca-Cola's Entrance Into web3

July 15th, 2022
An overview of Coca-Cola's entrance into web3, diving into analytics, initiatives, and initial reception for the most recent projects.
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Spatial Awareness by Chris Sotraidis
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An Overview of Liquid Death's Entrance Into web3

July 14th, 2022
Liquid Death has an active web3 presence, and the brand has differentiated itself from other traditional bottled water companies with its creative and unconventional marketing. Subverting the notions of marketing and creating an ironic and anti-corporatism brand is what has set Liquid Death apart from its competitors. Eco-activism, environmental sustainability, and promoting alternative culture are three themes consistent with Liquid Death’s style and storytelling.
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Spatial Awareness by Chris Sotraidis
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An Overview of Gucci's Entrance Into web3

July 12th, 2022
an article that summarizes Gucci's entrance into web3, detailing analytics and go-to-market strategies.
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Spatial Awareness by Chris Sotraidis
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The History of Ancient Computers

May 20th, 2022
As we look to the future and think of new ways to make life easier, it is important to understand where these technologies came from. This article will highlight key inventions and moments, some of which are often overlooked.
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Spatial Awareness by Chris Sotraidis
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Airdrops and Marketing 101

May 9th, 2022
Blockchains have exploded in popularity over the past few years, and there are a lot of cryptocurrency enthusiasts out there who are looking for ways to get more involved in the community. One nifty way to do that is by participating in airdrops, which are essentially free distributions of coins with which you can test new platforms.
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Spatial Awareness by Chris Sotraidis
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