We could say we are witnessing the web3 chasm on the road to widespread adoption. While having innovated, created, built, and rethought several use cases of, and barriers to, web3, participation is still mostly found on the side of the innovators and early adopters. Taken from the Diffusion of Innovations theory by Everett Rogers, who posited that five elements influence the spread of a new idea: the innovation itself, adopters, communication channels, time, and a social system; and combined with Geoffrey Moore's Theory on Innovation, web3 can be considered a "discontinuous innovation," entirely new-to-the world products made to perform a function for which no product has existed previously. The blockchain is one such innovation, and the digital products built on it follow in its footsteps—for now.

Web3 user experience is in its nascent state. So what is UX Design, and why is it crucial for successful web3 adoption and the future of the internet?