$DOWN ($DOWN Vault token) is an experimental and innovative ‘social-token’ engineered and deployed by BruceTheGoose and DappGoose Labs. The token works similarly to others in the social-token sector, in the sense that the tokens are a method for BruceTheGoose to promote their content, create incentives for various tasks and to reward participants in their projects, social media followers/engagement, and collectors of their cryptoart NFTs, etc. What sets $DOWN apart from other social tokens is that the tokens are intrinsically linked to an expanding reserve of assets by fractionalizing an Emblem Vault NFT in order to issue the token; instead of simply deploying an ERC-20 and finding ways to add value to it afterwards. Full details are available in the whitepaper.