Narratives follow prices, and the value the project is creating will bring forth a narrative that should allow us to understand the opportunity it offers. The project is exploring so many ideas that it is not easy for it to communicate the necessary narrative, given that it is in a phase of high exploration. This is made possible by the team's strong execution capabilities, but it also introduces some loss of focus in different areas.

I have written many articles about the project, which I am sharing with you so that you can follow the analysis I have conducted over the past months. I believe it is the project with the most potential in SocialFi /Crypto Social Network at the moment

One of the reasons I believe the project has enormous potential is that it is one of the few attempting to tackle the opportunity within the Attention Economy or the Creator Economy.

The main value capture proposition is oriented towards advertising, which makes perfect sense. After all, if we want to replace traditional social networks, it's important to understand their primary revenue source, at least as a starting point. However, I believe that crypto models are exploring new options, such as privileged access to influencers or investing to share in their profits (although the latter still depends on advertising).

In this regard, I believe one of the biggest opportunities is allowing users to turn their attention into income. The Earn model they launched, which has not yet taken off, has significant potential. I think the first implementation failed to connect advertiser demand with users effectively, but I believe AI can help make the experience much more seamless.

I believe the narrative should position Moxie as the protocol of the Attention Economy.

Let's try to offer some conclusions about the evolution of the project, in case they can contribute something to the conversation about it.

• Dashboard of my Moxie earnings.

  I believe that gamification around earnings is one of the strongest motivational drivers for users. It is also an excellent signaling mechanism, helping users understand how to be effective in what is expected of them. The main issue the project faced was that the incentives provided were creating only marginal value for the project and became a significant source of token sales, as they did not require any commitment to the project. However, I think incentives should be reintroduced in ways that are sustainable in the long term and derived from the attention economy.

  One of the primary demands from users and channels on Farcaster is to gain followers. A simple strategy would be to reward users for following different channels initially. More sophisticated strategies could then be developed, such as writing posts on a channel or earning a certain number of likes on a channel from an article.

  One of the excellent strategies that Moxie has started to develop is positioning itself as an alternative to airdrops, allowing a protocol to be tested by many users. Incentives for using protocols outside of Moxie are, in my opinion, an excellent idea for the ecosystem.

  Projects could leverage Moxie to make their marketing efforts much more efficient, as they could run targeted usage campaigns by profiling users. However, this requires expanding beyond Farcaster to offer these opportunities to the broader crypto user base.

• Moxie Influencers Market

  We have seen significant improvements in this area of the project. In one of the initial articles, we mentioned that implementing such smooth bonding curves and high fees seemed to underestimate this line of business. The strategic shift has been strong, bringing the development closer to successful models like pump.fun.

  However, the challenge of asset fragmentation will need to be addressed. In this regard, offering models similar to FriendTech around these tokens could help mitigate this fragmentation. For this market to reach its full potential, it will be essential for large assets to emerge. While the Moxie token must capture a significant portion of the value, other major assets will also need to emerge for the market to succeed.

  Ultimately, the Pareto principle will inevitably hold true, and only a small fraction of the assets will become the core of this market.

• AI Agents

  Moxie is entering the competition with the leading agent platforms. It is still difficult to identify its competitive advantage over other platforms, but even capturing a fraction of this market would be a game-changer for the project.

  In this regard, if the protocol could implement agents that directly support its core mission, it would be a powerful addition. For example, agents that users could pay to acquire more users or to incentivize the top contributors in their channels. They could even help attract users from outside Farcaster, such as from X (formerly Twitter).

  I believe Moxie could evolve into the best marketing agency. One promising avenue to explore could be continuous payments through platforms like Superfluid, allowing agents to compensate influencers who drive engagement. Additionally, personalized content generation would be a valuable tool.

  The Agent Economy could truly elevate the Earn model to a whole new level.

The impressive execution of the Moxie team within a category aiming to build the new infrastructure for social networks suggests that the project itself can create a new narrative in Crypto. Once it finds the right way to clearly articulate its value and strategy, the market may begin to fully recognize its worth.

Price increases could, in turn, drive the market to organically generate this narrative.