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WTF is a GPTathlon – and what does it tell us about marketing?
by Manolis Perrakis, Innovation Director, XYZ
Sweetening the deal for loyalty: Don’t cultivate loyalty, stoke ritualism instead
by Agalia Tan, Planner, XYZ
i hate web3 it's awesome
Down the rabbit hole. If in the last few months you’ve been getting closer to the indefinite, multi-shaped world of what people might call “web3” or “crypto” or “NFTs” or - with a bit of a stretch - “metaverse”, you’ll be familiar with the crypto-use of the expression: “down the rabbit hole”.
