I use digital media to tell personal stories about the impact of business, marketing and technology. More me at wiljr.xyz.

People.

It’s a crazy feeling when you realize how important *people* are in our lives. Not a *specific person*. Or a *specific set of people* like friends, family or colleagues. 

Just *people*, in general.

Not in Zoom meetings.

Not on phone calls.

Not in WhatsApp groups or Discord or Slack or Tiktok or…

Those people you might bump into at the market. Or in a taxi. Or at the airport.

It might have been seeing them in person. Or maybe it was the camaraderie we were feeling in that moment. We were all trying to get to a destination and in that moment–however brief–we met.

I was reminded of this as we extended a recent weekend and collided with a number of people. Some we knew for decades. Some we knew for minutes.

At a restaurant. In a taxi. At an airport bar. In a backyard.

It was energizing. It was educational. It was fun!

From Montana to Minnesota to New York to North Carolina to Utah and back to Montana, we met *people*.

### The photo.

We were in New York City for 24 hours and headed to one of our favorite restaurants. Sitting at the bar, snacking on chips and sipping on a margarita.

The weather was beautiful. The restaurant was buzzing. And the streets were alive.

All at once.

![People: New York City.](https://images.mirror-media.xyz/publication-images/Z8rgO_nPTQZ6jFXsmpuN5.jpg?height=4000&width=6000&size=large)



A work in progress.


***

We headed back to New York and North Carolina for a long weekend to see great friends and visit old neighborhoods. It was incredibly refreshing, energizing and eye opening.

Even if our flights were delayed in *both* directions.

While we were walking around the Warehouse District in Raleigh, I started thinking about our workplaces.

* The shift in culture
* The acceptance of an asynchronous communications
* The change in how work gets done

And as we start heading back into the office, how will companies and individuals respond *en masse*?

### Doing 90% of our work.

A decade ago, I first wrote about the idea that we should be able to do 90% of our work 100% of the time.

(Wow. A *decade* ago!)

I had picked up the original iPad (2010) and had been using it as a primary travel device for a few years. If my memory holds up, I wrote that decade-old article (see *links* below) shortly after a three-week business trip across Western Europe.

The only 'computer' I brought with me was that iPad.

* I used it on trains
* I used on planes
* I used it at conferences
* I used it in meetings

Knowing I'd hit some bumps along the way, I was confident this was the right time to experiment and experience using a tablet as a primary device.

While the experiment didn't start out well–there wasn't enough memory to send emails that were created offline when I connected to wifi and I lost 20+ emails–the pros far outweighed any cons.

**Namely, portability and battery life.**

During that time, I was working with a software development and integrations firm. My role was business development, marketing, product, sales and a little media relations activity. We were a small company doing really big things.

After discussing this experiment with our head developer, he let me know it wasn't something he could try on his own.

I realized the 90% model wouldn't work (at the time) for every role.

*Our roles were too different.*

While I agreed, I knew it was only a matter of time before his role would be able to take advantage of the same freedom.

### A decade later.

It was almost a decade ago when I first wrote about this topic. Yet, we're still looking for ways to be more portable and do *more* things with *less*.

And, after ten years has passed there's been one big change: A forced-reason to begin finding ways to make us more productive when we're *not* at the office.

Maybe it needed to be forced at the corporate level for it to be taken seriously. And a reason for the *powers-that-be* to take this topic more seriously.

**Instead of only thinking about remote productivity for those who travel, which were likely managers and above, *everyone* was taking part in a remote work lifestyle.**

This may seem like it's a full time employee transition only. However, the impact of the pandemic has moved many FTEs in my network to rethink their relationship with work.

(There are some folks in my network that went back to the corporate world after a freelance stint.)

And in doing so, *how* freelancers operate at scale without having company-level operational resources behind them became a *new business challenge* for those individuals and small teams.

There's even an entire series of YouTube videos dedicated to this very topic.

(If you don't think folks like Joe Allam are the next wave of businesses, you haven't been reading the news carefully enough.)

What's in my bag?

### The next ten years.

I was talking with a political consultant over the weekend.

He asked this question:

> What happens when we are all freelancers?

It feels like *we* know what's now more important to make our lives more, um, *livable*.

* \*Better \*healthcare
* \*Better \*support for freelance services and businesses
* \*Better \*focus on our personal lives

So what's in store for the workplace over the next decade?

* More *stationary* 'computers' for the 10% work
* More applications built from the ground up *for tablets*
* Longer battery life in mobile devices

How