YoursDAO's vision is to create a world where people can live doing what they love, regardless of race, birthplace, country, or background.

From web2 to web3 era. A megatrend toward token-native communities from the history of capitalism.

![](https://images.mirror-media.xyz/publication-images/GtndTcik5i-IEmo1m0y7B.png?height=419&width=800)

Our last DAO article was read by many people!

[https://mirror.xyz/yoursdao.eth/k59x-4PEF7SqOs5mfoD_E-8HHQ3zaw5s02DGVFFZt4Y](https://mirror.xyz/yoursdao.eth/k59x-4PEF7SqOs5mfoD_E-8HHQ3zaw5s02DGVFFZt4Y)

I'm happy to have played a part in raising the level of understanding of DAO in Japan, and leaving the overview of DAO to that article, I'd like to dig a little deeper into the ideological aspect this time.

It is true that blockchain technology, which tends to be described in terms of cryptocurrency, started to attract attention due to its half-speculative projects such as ICOs in the past and now DeFi and (Art) NFT.

However, I personally believe that it is more important to deepen our thinking about the potential of the core concept of **"ownership"** that realizes the system, rather than looking at it from a short-term perspective, for its essential and long-term development.

In thinking about the future, it is always effective to learn from the past, and in thinking about the transition from web2 to web3, I think the same analogy can be made with the origins of capitalism, and this time I would like to look back at the past a little and think about the future.

■Table of Contents

・Capitalism came with the end of absolute monarchy. 
 ・The monopoly of giant tech companies is, so to speak, the absolute monarchy of the ・Middle Ages itself. 
 ・Appropriate incentives create motivation. 
 ・Companies in the web2 era that are incompatible with the token economy will peak out in the future. 
 ・Challenge: Can extrinsic motivation through tokens be sustainable? Question.

## Capitalism came with the end of absolute monarchy.

![The French Revolution, which overthrew the Bourbon absolute monarchy, broke out in France in 1789.](https://images.mirror-media.xyz/publication-images/OdKnIRMljvK2001hIxspz.png?height=633&width=800)

I think one of the reasons why we are able to enjoy affluent days now is that the prevailing ideology in the world is **capitalism**.

**Capitalism is an economic system based on the private ownership of the means of production and their operation for profit.** Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. wikipedia even defines it as a system that spread with the end of absolute monarchy in the 18th century, represented by the French Revolution, and took root with the Industrial Revolution.

This system was realized by extending the **"right of private property,"** and it was revolutionary to be able to earn returns based on one's own efforts, which is commonplace today, but at the time, **"equal returns depending on one's actions through ingenuity"** was something revolutionary.

Until the Middle Ages, the world had many restrictions that neutralized the bloody efforts of individuals, such as land extortion, monopolization of patents by the state, and the guild system, and there was no structural mechanism to motivate people. By its very design, it was almost impossible for anyone to have the concept that hard work would yield monetary returns.

Later, with the assurance of **"owning assets"** obtained through the revolution, the capitalism that continues to this day has emerged, and as of 2022, it has reached an extreme level, with one company having a market capitalization of 340 trillion yen, and now the problem of monopoly and concentration of wealth in the private sector has become apparent.

## The monopoly of giant tech companies is, so to speak, the absolute monarchy of the Middle Ages itself.

![](https://images.mirror-media.xyz/publication-images/O9vDxrTGHWJ9VgsFgpHp_.png?height=447&width=800)

And now, a few of these tech giants have become so powerful that they transcend national boundaries and hold the data of people all over the world in their hands. This is because **data is the source of wealth, and monopoly is the ad

YoursDAO(🍀,🍀)'s mission

![](https://images.mirror-media.xyz/publication-images/reydBa2rr6naUA6SB5F27.png?height=419&width=800)

We are pleased to announce the release of YoursDAO (<https://www.yoursdao.xyz/>).

[https://twitter.com/yoursdao/status/1489856482716045312?s=20&t=8CifEJKsz0Mkf3wyplZ-Ow](https://twitter.com/yoursdao/status/1489856482716045312?s=20&t=8CifEJKsz0Mkf3wyplZ-Ow)

YoursDAO is a DAO database platform that facilitates the matching of people who want to work for a DAO with DAOs who want to hire talented people. This project was born out of that.

I've been working with members of the YoursDAO community to gather information on DAOs around the world, and at this point we have about 150 DAOs listed. We've received a lot of positive feedback, and we've been able to gather some great community members.

In this note, I'd like to introduce what kind of world I'd like to create with the YoursDAO project, along with some future milestones.

■Table of Contents

Mission of YoursDAO 
 The problem of not being able to find what you like and what you want to do 
 Opening up the creative constraints of people around the world 
 YoursDAO Milestone for Issuing Governance Tokens 
   1.YoursDAO achieved 1 million PV 
   2.Launch of [swapout.io](http://swapout.io) 
 Towards DAO. With the Community 
 To our beloved YoursDAO community members

## Mission of YoursDAO

![](https://images.mirror-media.xyz/publication-images/izQzd9LZ4rsjrAFbKKSnn.png?height=420&width=800)

YoursDAO is a project whose mission is to **"increase the number of contributors to DAO and provide equal opportunities to people around the world”**.

**Through this mission, we will create a world where everyone can live doing what they love, regardless of race, birth, or background**. This is the goal and vision we want to achieve with the YoursDAO project.

DAO is like a company without a CEO; it is a community of people who are united in the realization of a mission. I believe that the ideal DAO is one where each member has part ownership of the community and where the incentives of each member are aligned.

I believe that the ideal DAO is one in which each member has an incentive to work together.

## The problem of not being able to find what you like and what you want to do

![](https://images.mirror-media.xyz/publication-images/2yKd_-RSsdw5WBSg4Xtxa.png?height=420&width=800)

I believe that by accomplishing the aforementioned mission, I can **help people all over the world to have a vision of their own life**, and this is also my personal life theme that I have been upholding for a long time.

I have seen many people who are tied down by their companies or bosses and spend their precious time in unfulfilling jobs, and I have seen many people close to me, including my family and friends, worry that they want to quit their jobs but have nothing to do.

Even though most people spend most of their lives working, I don't think there is anything more wasteful than wasting your days looking forward to the weekend. I'm fortunate enough to love the Internet, and I'm fortunate enough (I feel) to be able to do what I'm passionate about.

When you look back on your life (imagine the moment you die), there will be a big gap between the way you perceive your life: actively and passionately working hard at what you want to do, and passively and idly doing what you want to do.

I don't deny the latter because it's each person's own value system, but I believe that the world would be a more enjoyable place if more people spent their days like the former, and that there would be many benefits for myself as well.

In order to achieve this, first of all, I need to try out a lot of different jobs. I think it's always better to start with quantity rather than quality, and if you don't take as many actions as possible, you'll never know what you'll get into, but for some reason, that's not the case in the world of work.

DAO is a world where you can join a company for a day, move on if you don't like i

How to involve members in a successful DAO community: 9 phases of DAO from launch to decentralization

![](https://images.mirror-media.xyz/publication-images/LmIFHTDTG9gtpmlQUJo5z.png?height=419&width=800&&&&&&size=medium)

Recently, I've been fortunate enough to have the opportunity to talk about DAO/web3 in a variety of venues, including podcasts and corporate study groups.

At these events, **I often tell people that DAO is a community of members who sympathize with the realization of the mission, and that the characteristic of DAO is that the incentives of the community match the incentives of the individuals.**

In a sense, actions for one's own benefit are tied to the benefit of the entire community. I believe that this is the most ideal DAO.

![](https://images.mirror-media.xyz/publication-images/AXpCsqeBDEROrTdXQUyxQ.png?height=400&width=800)

At first glance, it seems like a simple organizational system, but I learned from the case of IndexCoop, a famous DAO, that making it work is not a straightforward task.

The short summary is that each contributor was doing what they wanted to do, but there was no way to measure the ROI of their actions.

As a result, the token price dropped by half and many contributors had to be restructured. These experiences, learnings, and reflections are very useful information in Japan, where DAO is not yet widely used, and I can only thank you for sharing them openly.

In this note, I would like to discuss the question, **"How can we operate DAO in a way that brings it closer to its ideal form? “**

DAO is a concept that is still in its infancy and has no definition, and I recognize that it is too early to seek the right answer, but I hope that this will be of some help in the trial and error process of creating a better system." DAO, which is translated as "autonomous decentralized," tends to focus on the bottom-up aspect, but let's first look at whether that's really enough.

■Table of Contents

## Top-down or bottom-up

![](https://images.mirror-media.xyz/publication-images/-1XMmSDgX3pU7joYKuTVy.png?height=414&width=800)

> "If you want to go fast, go alone, if you want to go far, go together."

This is a quote that is often heard, but I think it has a lot of implications for the management policy of the DAO. It is not a dichotomy between top-down and bottom-up, but rather a gradation of priorities depending on the goals of the organization.

### Top down

Conventional companies tend to take a top-down approach, driving business forward with a sense of speed. In general, "upper management" decides the strategy, and "employees" execute it. Top-down teams with clearly defined roles, such as fast decision-making by a small number of upper management, teamwork by layers, and layoffs at the discretion of top management, are characterized by very fast decision-making and execution, and have brought many results in the history of countries and companies.

On the other hand, due to its structure of optimizing operations, it lacks the margin to respond to new technologies and other innovations.

This is aptly expressed in Clayton Christensen's "Innovator's Dilemma".

> For large companies, emerging businesses and technologies not only appear small and unattractive, but also have the potential to disrupt existing businesses through cannibalism.

In reaction to this, the term "open innovation" has been coined in recent years, and many companies and their success stories have taken a bottom-up approach.

My Starbucks Idea, which saved the day for Starbucks, LEGO, Red Hat, Minecraft, the list goes on and on.

> Open innovation is an attempt to break away from self-imposed rules by incorporating knowledge and technology held by organizations and institutions other than the company itself in product development, technological innovation, research and development, and organizational reform.

### Bottom-up

Bottom-up is community-driven, so to speak, and it can be characterized as decentralized, highly transparent, large scale, and anonymous.

It is characterized by decentralization, high transparency, 

【What is a DAO?】
-From corporate workers to DAO contributors, the way we work in the age of the metaverse is with the token economy-

![](https://images.mirror-media.xyz/publication-images/ECmFJCT0StThYvxMcgK-A.png?height=419&width=800)

Looking back at the trends in regards to web3, 2020 was the year of DeFi, 2021 was the year of NFT and crypto games, and 2022 will see a bigger focus on DAO.

DAO is an abbreviation for "Decentralized Autonomous Organization," which translates to "autonomous decentralized organization" in Japanese. If you hear that much, you might be thinking, "What? In simple terms, it's like a company without a president.

A DAO is an organization in which members autonomously provide value and promote the business toward the realization of the mission without the presence of managers such as shareholders, executives, or directors (the organization part can also be referred to as a community or company, and is sometimes called a **DAC**).

Is it possible to do this without a boss or leader? The most famous DAO is the Bitcoin project, which has grown to a market capitalization of nearly 100 trillion yen thanks to the contributions of miners around the world, even without a leader named Satoshi Nakamoto.

![https://coinmarketcap.com/ja/currencies/bitcoin/](https://images.mirror-media.xyz/publication-images/eCEKgHf8iE1-h9AAQMjLm.png?height=427&width=800)

In a DAO, there is a core developer (contributor) who presents the direction of the project, and basically, the members of the DAO vote on the choices presented by the contributor, and the decision is made and things move forward.

In this note, we will discuss the reasons why DAOs are attracting attention nowadays, examples of DAOs, how they work, and their possibilities and challenges.

■Table of Contents

Why DAO Now?
・We are moving from users to stakeholders
・Owning cryptocurrency means participating in the DAO
・It opens up the opportunity to earn a large financial return.

Features and challenges of DAO
1\.Decentralized organization with no administrator
2\.Highly transparent organization that anyone can join
3\.Challenges of DAO

Introduction of the main genres of DAO with their representative DAOs

・Friends with Benefits (FWB)
・FORE FRONT
・Uniswap
・Flamingo DAO
・Gitcoin
・RaidGuild

Tools for operating a DAO, from start-up to operation
1\.Setting up a DAO
2\.Treasury management of DAO
3\.Governance management of DAO
4\.Communication of DAO
5\.Tools for managing compensation payments to DAO members
6\.Tools to restrict access to DAO for each user

DAO is a pervasive world, we embrace the metaverse　
Meta, a VR-oriented company, and Niantic, an AR-oriented company, aim to create their own metaverse.
DAO is eating the world.

## Why DAO now?

![Source : Lisa xu](https://images.mirror-media.xyz/publication-images/N784KR9R-J022DE4KHhKT.png?height=471&width=800)

Looking at the history of the Internet so far, I can say that DAO is an inevitable trend. I will briefly explain the reasons for this.

### We've gone from users to stakeholders

Before we look at the future where DAO will become the norm, let's look back at the past of the web. Here are some examples that come up often.

**web1: companies provide content to users**
In the 1990s and 2000s, the Internet was known as the "web1", where we simply consumed content delivered by companies in a one-way fashion. Yahoo! and Google are the representative companies there.

**web2: Users provide the content**
Since the year 2000, web2 has become more interactive with its improved infrastructure, allowing users to easily upload content.

The users themselves became the content providers, and the companies became the platforms that became the "places" for the content. This is where social networking companies such as Facebook, Twitter, YouTube, TikTok, etc. attract huge amounts of traffic.

**web3: Users provide the platform**
This is exactly what the headline means when it says, "Users become stakeholders.

It is no exaggeration to say that most of the online content we spend a lot of time on is UGC (user-generated content), and **we are already p