Music in gaming has a long history dating back to John Carmack and Trent Reznor's collaboration on Quake. For many artists, song placement in games like Madden, Final Fantasy, or Super Smash Bros can be the equivalent of going viral on Spotify or Tiktok, with deals that can be more lucrative and introduce them to even wider audiences.
Gaming companies realize the promise for new music to create richer experiences for gamers. For example, Epic Games bought Bandcamp, seeing the excitement for virtual concerts in Fortnite, especially after the success of its Travis Scott and Marshmellow concerts. Roblox similarly partnered with Spotify, developing Spotify Island, “a paradise of sound where fans and artists from all over the world can hang out and explore a wonderland of sounds, quests, and exclusive merch”. What do these trends mean for artists? Here's three things to watch for:
Games as music discovery platforms
Official mayk Litepaper. Last modified: dec 2021. This document is a work in progress as we begin contributing to the web3 music economy and work more closely together with the mayk community to bring new voices and sounds into music. We describe a bit about who we are and what we are exploring.
Welcome to mayk - a community of makers!
1/ What we believe
We started mayk to democratize music and empower anybody to become a music creator as we truly believe that “with the right tools, anybody can mayk it”. What does that mean? Building safe creative spaces with powerful music tools, distribution and monetization. What drives us is our excitement to make music creativity more universally accessible so we can empower the next billion music creators to follow their passions!
Hi, we're mayk.it 👋 – a community of musicians, music lovers, and NFT enthusiasts working to help everyone sing their own song and take the next step in their creative journey.
It all started a little more than a year ago in the midst of the COVID19 pandemic. We wanted to help people develop a new creative hobby during that time that would help take their mind off things and have fun. As hobby musicians and music lovers, we thought simpler music making tools on the platforms people used every day (starting with mobile) could help, and they did, with many new music creators finding their voice and creating new sounds.
Then, we started seeing music creators take their songs and share them not just on TikTok, but also mint them as NFTs.
The mayk.it community helped light the path, with creators encouraging and collaborating with one another, remixing each other's works and discussing new music projects in discord. The community wanted their music to live in more places, so we made more tools to help them merchandise their songs on other platforms and to sell their songs as NFTs in our "Early Tapes" drop.
Tl;dr: 8 amateur music creators sold 8 songs that were made from their phones for 1.1 ETH. Each song received the equivalent value of 125,000 Spotify streams.
A year ago, we started building a virtual music studio for anyone to make songs. Early on we could already hear an exciting genre-fluid sound emerging, with songs being made about love, heartbreak, tofu, anime, teenage angst, crypto, and everything in between.
For some, mayk has been their first audio production tool. For more experienced creators, it’s been a great way to draft their ideas. For others, mayk has been their first encouraging community to be a part of.
One creator, after receiving 2,000 listens, said it was more than she had ever received on any music streaming platform. Another told us he sold a song on mayk for 1.5 ETH. We celebrated their successes and went back to working on making better audio tools.