Marbel is a web3 native communication platform. We built Marbel as a better way to foster collaboration between DAO members while allowing them to build their digital identity with their contributions. DAOs can host hubs for their communities, where each tokenized community features a Discourse-like discussion board. This is a one-pager that summarises the core premises, product, functionality and growth prospects.
The current coordination infrastructure used by DAOs is relying too heavily on web2 solutions. Solutions that look like enterprise SaaS instead of multiplayer. Why is it?
For once, the lack of alternatives makes the switch impossible. Communication tools like Discourse and Discord have been filling the gap for crypto communities with increasingly apps and bots to power their communities or API calls to offer their centralised content.
Since the boom of search engines, the internet has the wrong incentives - pushing content creators and media to design content for clicks and pageviews.
The birth of the internet brought with it a new way for content creators to measure their impact on audiences. With search engines upon which anyone can post articles and other media, there is an exact metric for how many people have viewed each piece of content. This system has its pros and cons, but one of the biggest drawbacks is that it incentivizes clickbait titles. Since we now know exactly how much money per click we can make if our title is optimized correctly, all outlets have been forced to alter their titles in order to attract more views from users who are looking for specific keywords or phrases (or simply just want a quick laugh).
As the web2 era has progressed, businesses have had to optimize for clickbait and quality content. Instead of focusing on generating high quality content with good information for users, businesses are incentivized to create low-quality content that sucks up as much time as possible (in order to maximize advertisement revenue).
Today’s internet participants are interacting with gated platforms and isolated identities. You can sign up to any platform with your Google, Apple or basic email and enjoy the product.
But identities are not owned and that's a big deal. The application that a user is using is responsible for determining the identity of that user.
The data behind any software product (ie. Instagram, Twitter, your B2B outreach software, etc.) makes them valuable. With usage and time, the accumulated history of the product makes it even more valuable and stickier.
While this sounds convenient at first, there are a lot of fundamental issues with application-specific siloes. To name a few: it's not always clear what has been tampered with and whatnot, we don't own our own data, or everyone struggles to keep control over their online reputations.
I discovered crypto (mainly BTC and ETH) during my masters around 2017 after reading about it on Twitter. The crypto space has evolved rapidly and found its way to product-market fit, revolutionizing traditional finance (TradFi) for good and setting up the first stones for a more fair, balanced and decentralized finance (DeFi). Investors can now borrow against their crypto collateral, invest in crypto communities with social tokens or buy digital art.
The proliferation of new types of alternative assets within the crypto space, particularly DeFi, social tokens and NFTs shows no sign of slowing down, and these new asset types don’t play well with traditional brokers. Crypto holders have to create investment flows manually and interact with protocols one at a time.
While retail investors have access to ETFs and other bundled financial products, in crypto, we the users are still primarily interacting directly with exchanges (e.g. Coinbase, Binance, Uniswap), wallets (e.g. Metamask, Phantom) and specific protocols (e.g. Aave, Anchor, Compound). Both data and execution are well-taken care but today it should be possible to incorporate logic into our actions.
As the interest surrounding the potential of decentralized finance continues to grow, Since Jan 21 the participation has ballooned with a Total Value Locked (TVL) in DeFi protocols 5x to over $100B as of Dec 21, the question is then, how will both professional and everyday investors continue to explore the use cases of DeFi protocols.